Heineken 150 BTl campaign
Creativity & Brand experience
This is how we created a Miami Vice atmosphere for Haleon employees at Lake Balaton
Client
Haleon
Services
event organization
employer branding
Year
2023
Haleon entrusted us with organizing their 2023 corporate team-building event called Company Day.
Our task was:
We chose a Caribbean atmosphere with a hint of Miami Vice as the theme of the event.
After the warmup professional programmes in the morning, we organized a film-making team competition for the participants in the afternoon, where the task was to shoot a 3-minute short film in under 3 hours. During the evening we screened the completed works for the guests within the framework of a film awards ceremony. There were also awards given out of course.
At that point the only thing left to do was unleash the Caribbean madness: we came prepared with flamingos, special cocktails, and a party that lasted until dawn.